Jara Trading was founded in the UK with a simple goal to build products people actually need. Starting from a small shed, we launched two niche items, tsa airport liquid bags and safety finger door stoppers. One quickly earned an Amazon Best Seller badge, validating our data-led, customer-first approach.

We refined a repeatable product development formula built on research, testing, and real customer feedback. Early success allowed us to expand our catalogue and lay the foundations for a multi-brand strategy.

Our first dedicated brands took shape, each focused on a clear niche and purpose. Data, analytics, and shopper behaviour guided every decision from product design to listings and fulfilment.

We expanded into nine EU countries, investing heavily in logistics, systems, and partnerships to support scalable international growth. This marked our transition from a UK seller to a cross-border e-commerce business.

With multiple brands live across major marketplaces, we strengthened our internal teams and operational infrastructure. Customer insights drove continuous optimisation, helping our products stand out in increasingly competitive categories.

Our portfolio grew to five plus successful brands, including volila, Green Thumbz, ebake, Pest Strike, and Seasonal Street. Products became available across 21 plus marketplaces including Amazon, eBay, and TikTok, serving customers in 14 plus countries.

We surpassed 999,000 units sold and earned over 40,000 five-star reviews, supported by streamlined fulfilment handling hundreds of thousands of parcels annually. Our team grew to 20 plus specialists covering everything from procurement to SEO.

Now based in London with a global footprint, Jara Trading is a multi-brand e-commerce house built on data, agility, and customer trust. We continue to grow, innovate, and launch products that evolve with how people shop today and tomorrow.